How to AB Split Test WordPress Post Titles to Get More Clicks

Most people decide to read your article based solely on it’s title. To see which headline will get the most clicks, then this article will show you how to do that. First you want to install and activate the Title Experiments Free plugin.

Then go to Settings -> Title Experiments Settings to configure.

If your site uses a caching plugin, then check the use JavaScript to set the titles.

This will make sure the plugin changes the titles like it’s suppose to. For SEO purposes, the plugin shows the first title to search engines but you can change that here if you want.

Also, the plugin recalculates the display probabilities every 5 minutes and you can increase that here.

Now when we’re finished with the settings, we’ll click Save.

And now we can create a new post.

We’ll create two different titles that we think will perform well. And go ahead and write our post. We’ll publish it.

And wait for some traffic to come through.

After the post has gotten some traffic, you’ll start to see percentages over here on which one is doing well. The plugin will start to show the better performing title and show less and less of the ones that aren’t doing well. So you don’t have to disable any of the titles either.

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